A CUSTOMER RELATIONSHIP MANAGEMENT (CRM) is a relationship in which a business uses a methodology, software, and perhaps internet capability to encourage the customer to control access to information and ordering.
Improve business relationships. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.
Main aspects of CRM:
- o Customers should own their own information including their profile, transaction history, and any inferred information such as marital status.
- o Customers should have access to this information across all departments.
- o The entire system should be designed with the customer’s needs and feelings having priority or equal weight to the company’s needs and desires.
Cloud based CRM platforms offer:
- o Faster deployment
- o Automatic software updates
- o Cost-effectiveness and scalability
- o The ability to work from anywhere, on any device
- o Increased collaboration
